.png)
Looking to add towel service to your gym? Implementing a high-quality towel service is a strategic move to enhance your fitness center's appeal and offerings. Our comprehensive guide explores the many benefits of a gym towel service beyond just cleanliness - from improving member safety and hygiene to boosting satisfaction and loyalty.
Unlike profit-driven gyms that cut towel services, providing this amenity makes a powerful statement about your commitment to an exceptional member experience. With in-depth insights on how towel services can optimize operations, cleanliness standards, and your brand image, you'll be equipped to unlock the full advantages for your gym. Discover how a top-notch towel service can differentiate your fitness center and create added value for your loyal members.
Gym Hygiene and Cleanliness
Many prospective members consider a gym’s cleanliness before purchasing a membership. This includes restrooms, towels, locker rooms, and other parts of your facility.
Towels are used to wipe equipment, mats, floors, and are used by your members when they get sweaty. By providing gym towels, you get to control the level of cleanliness. If you do not offer towel service, you have no control over the condition and sanitization of towels that members bring from home.
It’s not uncommon for gym-goers to have one go-to towel they keep in their gym bag and use it multiple times with infrequent washes. This is a playground for bacteria, germs, and fungi which could be transferred right back to the shared equipment.
In addition, providing towels that have been freshly and properly laundered can reduce the exposure of guests and equipment to unknown pathogens.
Gyms and studios that have a successful towel program either charge extra for towel use or add the towel and laundry costs into membership fees and their operating budget. Customers see the value of paying more for gym hygiene and cleanliness if you can position it correctly in marketing and sales materials.
Sustainable and Environmentally Friendly
You may be thinking that disposable sanitizing wipes or paper towels do the trick and don’t require washing. However, these contribute to landfill waste and cost precious resources to produce for a single use. And you may see an increase in garbage runs and paper towel litter throughout your facility.
Reusable and regularly laundered towels can be dropped in a hamper and out of view where they’re collected for frequent treatment and washes. Bulk-washing gym towels are also more efficient than home washing because it reduces both water and electricity costs. You can also choose more environmentally friendly detergents and stain removers.
Going green and offering sustainable solutions is appealing to many potential customers. But, it comes at a cost. Before offering towel service at your fitness center, consider not only the cost of buying and replacing towels but also the cost of laundry, laundry supplies, and staff time.
Better Customer Experience
Humans are forgetful! If they don’t remember their home towel, or it never got washed, they may attend classes less often. Lower attendance means they don’t get the results they want to see at the gym which may lead them to cancel their membership.
If they don’t have to remember their gym towel, you remove one more excuse to not attend classes or get their workout in. By providing clean, fresh towels via a transparent, sustainable system, you show that you support their goals along with their health and hygiene.
Now we’ll talk about how to maintain a clean environment by supplying clean, high-quality towels in ready supply for your guests. Toss out any threadbare, ripped, frayed, or stubbornly-stained towels to further advance your cleanliness standards.
If you offer towels to members, one of the biggest challenges is keeping track of them. Whether members intentionally walk off with them or simply forget they have them, towels are lost in large numbers every month at almost every fitness center that offers them. Try setting up inventory counts by bundles or by weight.
To help better track inventory, it is common for gyms to hold keys, driver’s licenses, or gym cards as a means of a “deposit hold” for gym towels until they are returned.
Take Care Of Your Gym Members and Attract New Ones!
Have your gym or fitness studio towels washed, treated, folded, and delivered by the team at 2ULaundry! With our premium commercial service, you can skip laundry day and keep your focus on your customers.
Ready to get started with delivery laundry service?
2ULaundry is a premium laundry and dry-cleaning pick-up and delivery service available in Charlotte, Atlanta, Tampa, Austin, San Antonio, Houston, and Phoenix. Learn more about 2ULaundry and sign up on our website.
